cityhomeCOLLECTIVE (CHC) is a dynamic group of realtors, designers, and creatives, passionately dedicated to their local community and the concept of “home” in all its forms. We worked with CHC to refine their purpose for both real estate and design, ensuring their brand reflected the intimate and intentional experiences they offer to clients. 

 

The logo refresh resulted in a sleek and modernized wordmark featuring a ‘TY’ ligature to create balance and unity, along with secondary marks for each department. To further expand their visual language, we developed the CHC ‘window’ monogram which doubles as a frame for image treatment. 

We progressed the visual understanding of the brand by pairing actual art with art of another sort—your space, your place, your home. This rebrand empowered CHC to continue standing out while making room for all within their vibrant community.