Rescu is the hangover recovery drink to help beat hangover woes and boost a fun night out. We created a brand with friendly design elements inspired by the journey of a night out, full of twists, turns, and spontaneous moments, inevitably restored to balance with the help of Rescu.

 

When designing Rescu’s brand, we leveraged complete creative freedom from the client to shape every aspect from naming to visual direction. Our strategic process began with thorough market research and target audience analysis. We created moodboards to define the brand’s visual style. With a solid strategic foundation, we developed a comprehensive visual identity with a vibrant color palette, clean typography, and versatile graphic elements, ensuring consistent application across all touchpoints, including packaging and marketing materials. This meticulous process resulted in a distinctive and resonant brand for Rescu.